Have you been curious as to why there’s a male lion on the label of ‘hear me roar’?

The number of comments, emails and queries we’ve had about this has been quite extraordinary.

Here’s the definitive answer direct from the designer herself, Margaret Nolan of denomination.

“As the designer of the label the use of the lion was deliberate: with its luxurious mane, the feline lion is feminine as well as masculine. With this initiative by Australian Women in Wine, the winemaking industry needs to evolve beyond thinking in terms of gender: a winemaker is first and foremost a winemaker, a viticulturist is a viticulturist, regardless of their sex. Similarly, the lion is a universal symbol of strength, passion and courage and not simply a representation of gender, which is why it is on the coats of arms of kings as well as queens. Using a female lion to represent women on the label I felt reduced everything back to gender: I wanted people to look at this from a different angle.”

The more important question, of course, is have you actually BOUGHT some yet?! Because you definitely should. And you don’t even have to take our word for it. Check out the glowing reviews from wine reviewers across Australia that we’ve now added to the website!

SOURCE: Margaret’s comments were originally published in Australia’s Wine Business Magazine (WBM)’s weekly bulletin ‘The Week That Was’ on 8th March 2019.

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